Meet Our Founder,

Keena Atkinson

Keena Atkinson, the visionary founder and CEO of R'oujie Wellness, is a versatile wellness professional specializing as a nutritionist, business and wellness coach, dance fitness instructor, and a 500hr trauma Informed social justice yoga instructor with an Ayurveda perspective. With a Bachelor's Degree in Psychology from UW Madison, Keena has journeyed from homelessness to homeowner. She was a 15 year old teen mom, who gave birth while in the foster care system. As a domestic violence survivor Keena raises her two sons intentionally. 

Keena is the creator and host of the R'oujie Wellness RetreatTM, she also created and hosts a the Monthly R'oujie Wellness Book Club, Action Academy for Entreprenoirs™, Money Meet Monday™ which is a wealth building mentorship community for Black single mothers in business and also leads a powerful 12 week life transformation program for women who have experienced domestic violence. As a multifamily property owner, Keena provides safe and quality housing to over a dozen people here in Dane county. Keena partners with numerous organizations and businesses to bring lasting generational improvements to the wellbeing of people in the community so that they can enjoy a high quality liberated life, free of or reducing participants chances of preventable illness and diagnosis.

A writer, business coach, movement instructor, advocate, nutritionist and poet, Keena hosts podcasts including "R'oujie Ruminations and Revelations" and "Good Bad Breakthru," found on all streaming platforms. Her YouTube channel @keenasfa offers a playlist of over 80 free on-demand yoga classes that she has taught and more. Keena's holistic approach passionately emphasizes parenting, emotional well-being, personal development, women’s menstrual and hormonal health and nutrition. Keena’s passions for positive psychology, social, emotional and brain health, development, literacy and liberation from the inside, out. Please find her on all social media at keenasfa or on her website at http://www.roujiewellness.com

What Does R’oujie Wellness Mean?

Ratchet-Boujie Wellness

Created for those of us who are complex, and multifaceted. We cannot be contained by boxes and we were never meant to be tamed. R'oujie is one who gives themselves permission to be Ratchet AND Boujie. Resilient AND Soft, Nervous AND Powerful, Lost AND Loved, Healing AND Whole, Imperfect AND Worthy, Broke AND Valued, Fail AND Win, Learning AND Leading etc. Absent of judgement, or shame for self or others.

In the press

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